Analytics for Competitive Advantage Master the skills to harness data.
This certificate is designed for decision makers who need to understand how analytics fits into their organization. Key learnings focus on defining and integrating business analytics into all aspects of the organization, managing the data assets of the company, aligning analytics with performance management metrics, and applying story telling techniques to communicate outputs of analytic insights in a clear, visual manner.
- Designed for decision-makers and leaders who need to make strategic, data-driven decisions.
- Earn your Graduate Certificate with four courses.
- Learn from instructors from some of the Bay Area’s most innovative companies.
- Apply credits towards a Master's in Business Analytics or an MBA.
- Join one of the fastest growing professions impacting every part of the economy.
What You'll Learn
Discover how business data analytics fits into your role and organization.
Principles, terminology, roles, challenges, and application of data analytics.
Storytelling to share data insights in interesting and compelling ways.
Skills to integrate business analytics into all aspects of an organization.
How to define data needs and gather data from across the organization and beyond.
GGU's Business Analytics programs are overseen by leaders from powerful organizations.
Managing Principal Global Shared Services & CKO (ret)
Vice-President Business Analytics Product Group
Head of Data Analytics & Governance
Dr. Zoher Karu
Head of Data and Analytics, APAC & EMEA
Global Media & Marketing Ops
Chief Information Officer
VP Digital Product Engineering
National Managing Director
Students will learn the principles, terminology, organizational roles, and application of data analytics in the business, along with the principles and challenges of data strategy and management. They will be introduced to the multi-faceted toolkit of data analytic tools, which will be presented in more detail via the curriculum. Time will be spent understanding the CRISP-DM methodology for developing usable analytics, and the implications of the Internet of Things.
Students will explore what is needed today to utilize all data (historical, descriptive, and predictive) and to convert such data into metrics that have meaning for management. You will learn and practice an integrated suite of enterprise-wide managerial methodologies and tools that link strategy objectives with tactics using data analysis. Practicing how to link strategy to planning, budgeting, customers, stakeholders, processes, costing, people and performance measures will be a major component of the coursework. Strategy mapping, balanced scorecards, and dashboards will be explored as tools to holistically drive the firm towards a successful completion of strategic goals.
Master data drives consistency of reporting across various business verticals within an organization. This course highlights key Master Data Management concepts, methodologies, and processes including definitions, types of master data projects, and the data mastering process.
Addresses the need for presentations that report data analytics findings in a clear, actionable format. Multiple formats for presentation are reviewed for appropriateness to the audience. Students will be introduced to the design process and have the opportunity to learn design techniques. Students will learn techniques of storytelling through the development of storyboards. Additionally, they will learn how to design and implement dashboards in a business environment, based on sound data visualization principles and techniques. Students will work on a hands-on project for designing and developing visualizations using Tableau software.
Step up to a Master's Degree
1 - COURSE
Start by taking a course or two.
2 - CERTIFICATE
Add a few more courses to earn a certificate.
3 - DEGREE
Apply your certificate directly toward a master's degree.
What Students Say
The machine learning class has shown me how powerful predictive analytics can be in identifying areas that business leaders often miss
GGU provided a framework for tackling problems strategically and methodologically in my job managing the Corporate IT team at Gilead Sciences.